Pissei was born in 1978 from a family passion for cycling. They equipped various team under the name Ellegi at first. Then in 2006 the brand Pissei was born from this. Our interest, love and passion for cycling and sport led us to do everything with true Heart. In Italian, heart is written "Cuore", so we quickly added the words "Cuore Italiano" to show our drive and passion for the Pissei brand. This uniquely sets us apart as we deliver product to passionate cyclists in Europe, America and Japan. Pissei, at the heart of your passion for cycling, from our Italian Heart.